Get to know us!

Graceful is an artisan bakery specialising in personalised brownies and blondies. We pride ourselves in premium and high-quality products which are handmade in London, and delivered nationwide.

Traditionally, brownies can be ungraceful, stodgy and quite frankly boring. We’re reinventing the brownie in creative and delicious ways, and bringing its overlooked white chocolate twin into the spotlight - the blondie. We’re delivering joy one brownie box at a time. When you order with us you’re guaranteed to make people feel good, whether it's for you or for a gift.

The process is seamless: you order online and leave the rest to us. We’ll bake, personalise, pack in our premium boxes and deliver straight to your door.

Everything we do is with grace: our name reflects the charm and style of our products, packaging and customer experience. In other words, they look beautiful and taste even better! We believe every and any occasion is worth celebrating, whether it's big or small, personal or professional - and Graceful boxes are a fun and unique way to do that.

We are passionate about delivering the best blondies and brownies, and won’t stop until everyone in the UK has experienced the joy of receiving our boxes.

Graceful is a female, minority-owned business run by two best friends. 

Chen’s talent and love for baking started during childhood as a hobby with her mum. Her passion quickly became her profession as she trained as a pastry chef, and built a kitchen at the top of the family house that soon became Graceful HQ.

After launching Graceful in 2021, Chen brought her best friend of 10 years, Carmen into the mix to help expand the business. Carmen has a solid background in strategy & communications - with their strong bond and differing skillsets, they compliment each other and make the perfect team to run Graceful London.

Carmen and Chen share a passion for high-quality baked goods, and in their free time, you’ll find them frequenting eateries around London.

At Graceful, we have strong environmental values and understand the importance of small businesses doing their bit. All our packaging is made from recyclable materials and we always try and use sustainable methods and products in our kitchen. We are always trying to learn and improve our processes so we can grow and do our bit for our planet. We are eager to learn more and are open to suggestions and ideas.